Our Team

Meet Nicky

Before founding The Assistants, I worked in Environmental Waste Management. Saving "something" was always a mission of mine.

Image of Nicky-funny-story-The Assistants -

Now as Operations Manager for several organizations, I tend to spend my days saving clients from frustration and burnout by saving them “time and money”. My area of genius is in creating business systems, marketing consultancy, writing and frankly… being a voice of reason in this copy-cat, over-saturated digital world.

My accreditation includes an Honours Bachelor degree in Environmental Studies & Business from the University of Waterloo and Wildfred Laurier University and several certificates in the digital marketing, copywriting & personal development fields. (Some recent courses include Digital Content Management &  Mindfulness Cognitive Behavioural Therapy.)

Since 2008, I’ve been helping ambitious business owners who’re just starting their business to CEOs of multi-million dollar companies, and the approach is still the same – develop the best possible system using current strategies and technologies in the most time-efficient manner, to achieve measurable results that will grow the brand. Whether it’s bridging the marketing gap between your goal and your target market, crafting compelling copy or creating beautiful designs, my team and I will get it done for you.

If you are:

  • Starting a second business or a side hustle
  • Clear on your strategic goals
  • Equipped with a budget for your marketing and outsourcing needs

I can assist you.

When I’m not servicing clients’ needs, I’m leading different women faith groups, participating in lucrative real estate deals or mindfully enjoying time with my family.

To read some of my views on entrepreneurship, productivity and work-life balance, visit my blog. Be prepared to be educated and entertained as I candidly share behind-the-scenes stories and strategies I’ve gathered over the past decade of helping people build businesses.

“Life is too short to be little.” – Benjamin Disrael

The people behind the scenes

All the above would not be possible without an amazing, dedicated and talented team. Some of us have been working together since 2008.

The team is made up of a consistent roster of subcontractors primarily from Canada and the U.S. They are freelance specialists and corporate professionals, working their side hustle. Together, we provide the leanest possible operation with a diligent commitment to excellence.

We also like to have fun too. Life is too short to live it without fun.